Author: David Martin

David is a PM at Orange Silicon Valley. David likes to say he is a product guy with a business hat and a customer's perspective. He loves figuring out what makes customers tick, has extensive product experience working with international teams, and built some of the first “touch to share” consumer mobile apps with NFC. He holds an MBA from UC Berkeley and a BA in Asian Studies from Colgate University. Occasionally, you can find him @sfproductguy.

Customer interviews are hard, but they are essential for new product design. This article focuses on why you do customer interviews, what exactly you are looking for, and what to do next.

Read the PostCustomer Interviews – A Primer